Wake Up!

First, we made the team, after we elected our costumer, and now we are on action. Before starting a campaign there’s a lot of things you have to keep in mind.

After deciding the costumer, we had to analyze the environment. You can’t enter into the sea if you don’t know if there’s a big hole.

Analyzing the sector were we are and our potential competitors is one of the keys for succeed and a campaign. Define the objective and don’t leave any variable out of the construction of your strategy.

There are so many tools that will help you to analyze and understand your environment. One of the most important is Google Analytics. You can see a lot of information and reports related with the traffic of your site (organic, direct or paid), the proper keywords and how to allocate your keywords in groups (among many other things). We will talk more about Analytics in the near future.

Another useful tool is Google Trends or (my favorite) Google insights search, that will help you to see, in reference to a key phrase or a key word, were the queries are produced on., and then, focus your campaign.

We will talk more about it in future post.

Right now, we are fighting and grouping with the keywords.

Here we are in our last meeting (well David is not in the photo because of the rain...XD, and Toni is the photographer)