Choose your Tool

When we talk about SEO and SEM people can lose their course very quickly.
In this post I’ll talk about some interesting tools that in my opinion can help you to work better and save effort for other tasks.
First of all, if you want to make an AddWord Campaing it’s very recommendable to use Google Analytics. This tool will help you to see and analyze your page traffic and improve your conversion rate (the number of visitors that become buyers).

Keywords are one of the most important parameters in a campaign. You have to choose them very carefully, because this topic can make you succeed or fail. Here you have some tools that will advice you on the estimated traffic and the frequency search.
You can also use Firefox addons to get information of PR, keyword density and quantity of links.

You can find a usefull addon for Firefox in seobook

Other tools like Google Trends will help you on things like what is the country were the majority of queries are produced for a certain keyword.

There is and incredible amount of tools you can use for free in internet.

This is my advice: study your competitors, take care on what they use and how they work, and try to get the best keywords with the tools we commented before.
Take special attention in URLs definition, trying to maximize the number of keywords there and use short and concrete titles, don’t confuse user with unnecessary information.

After that, stop and ask yourself question ¿Why users would have to visit your page instead of your competitors? Just two words: quality content.

Use your tools with care and you will get good results