Let´s go!

This past Thursday the team gathered to form our first formal meeting. It was a day we had top put in common with the first ideas abaout the Project. This past days what we had been reading the Student Guide and starting to read the AddWords manual. Once this was done we could start to develop the aim of our campaign and start modeling it.
The fisrt meeting was a piece of cake, because we were very enthusiastic with the new project and as we had a lot of interest in it, the ideas were flowing almost without any effort.
The first critic point was the election of the business. We all had in mind that we need to think carefully about this decision as It would affect the entire project. In our first brainstorming we came up with candidate business that suited our expectations. Once we gathered a list about 12 companies, then we choosed among the list the 4 companies that we liked more after having a first glance about their website.

After this big step, we contacted this four companies in order to offer the opportunity for entering in the Online Marketing experience with our help. One of them quickly told us that they we currently using AddWords, so it was immediately deleted from our list. Another, we tried to contact them in few times but we never managed to speak to someone who was in charge of the Marketing area or the manager of the company, so we ended giving the opportunity down as we liked a business that showed a little more interesent in getting in touch with us. But finally we ended with 2 names that we incredibly interested in the project and was predisposed to work with us and being able to share their time to us.
The decision had not been easy with, but form this week to now we think that we have made the right decision.

We have exchanged some mails with them and we are very happy with their responses and their feedback. In a few days we are going to make our first meeting with them to start to think about the approach of the campaign.

In the next entry we will anounce the company name!